AMAZON AND BEST BUY TEAM UP ON SMART TV DEAL

  Hubert Joly and Jeff Bezos 

 Hubert Joly and Jeff Bezos 

Amazon.com and Best Buy have joined forces to sell television sets powered by Amazon’s Fire TV operating system. Amazon CEO Jeff Bezos and Best Buy CEO Hubert Joly revealed the partnership on Tuesday at a Best Buy store in Bellevue, Washington. The companies will kick off the multiyear partnership this summer with the launch of the first Fire TV Edition smart TV from Toshiba, followed by more than 10 other Fire TV Edition sets from Toshiba and Insignia later this year.

 

 “Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level,” said Jeff Bezos, Amazon founder and CEO, in a press release this week. “These Fire Edition smart TVs by Insignia and Toshiba deliver beautiful visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa. We could not have a better partner in this endeavor.”