DJ KHALED FILES LAWSUIT FOR USE OF ASAHD’S NAME
DJ Khaled has filed a lawsuit against Curtis Bordenave and his company, Business Consulting. Khaled has accused Bordenave of filing trademarks for “We The Best Lifestyle,” “Asahd Couture,” and simply “Asahd.” He also claims Bordenave’s company has already made clothing emblazoned with his son’s name, which, according to Khaled, “caused confusion for customers and unfair profits for Curtis.”
In addition, Khaled said he’s been working on another business called Haddad Brands, and that Bordenave has attempted to stop the company from using anything related to Asahd’s name. Khaled is asking the company to stop using Asahd’s name, and is seeking any profits made from Asahd-related branding.