ICONIC HARLEM PHOTO GETS REBOOT BY NETFLIX
Netflix has recreated the iconic 'Great Day In Harlem' photo with stars from the streaming service’s original programming. In early June, Netflix brought together 47 of its Black creators, actors, and directors from over 20 series, films, and documentaries.
Pictured in the photo are Spike Lee, Alfre Woodard, Lena Waithe, Danielle Brooks, Derek Luke, Marlon Wayans, Laverne Cox, and lots more. Folks flew in from every corner of the world just for the day. Vaneza Oliveira, star of 3%, Netflix’s first Portuguese-language original series came from Brazil. Kane Robinson, the British rapper, and star of Top Boy, popped over from London. Even Luke Cage’s Simone Missick dashed to Los Angeles just to be part of the event while starring in an off-Broadway play in NYC.
Coordinating such a massive shoot while keeping the whole thing a secret was a feat until itself, but according to Bukky Osifeso, a Director of Human Resources at Netflix, despite their busy schedules, people couldn’t wait to be down.
"This has never been done before,” she told ESSENCE. “So when we said we were going to do this, people were like sign me up. I just had goosebumps." campaign was the result of months of work by Netflix’s Strong Black Lead team, a group of executives who focus on engaging Black audiences.